Advertising Campaigns, the capstone advertising class at the University of Oregon, tasks students with building a full campaign from concept to completion over the course of their final university term. My team tackled the Dutch Bros Chicago brief, addressing how to introduce Dutch Bros into the Chicago market in a way that initiates trial and builds lasting customer relationships.

Our final campaign, Dutch Your Routine, is detailed below.

My role: Copywriter, Print and Digital Media Designer

Teammates: Ailsa Alegria Huerta, Azaria Long, Lucas Parzybok, Aidan Wright